The upcoming Chinese Spring Festival, the most important festival celebrated in China every year, is igniting consumption across SIP. Shopping malls, supermarkets and other retailors have enhanced efforts to meet consumers’ demand.

A fair featuring 25 intangible cultural heritage items is going on at Suzhou Center Mall, showcasing diverse traditional handicrafts such as seal carving, papercutting and embroidery and offering desserts that Suzhou locals like to eat during the festival.

Events of similar kind are also being held at Bicester Village Suzhou and other shopping spots, offering the customers opportunities to experience traditional Spring Festival celebrations.

The Jiuguang Department Store has planned the “Super VIP Day”, a fireworks show and the “balloon rain”, and will give out “l(fā)ucky bags”.

There are the Tutu & Byebye pop-up store and the Netease LOFTERGOODS Identity V pop-up store at Star Mall, which are popular with young people.

Suzhou Eslite Bookstore has prepared a variety of learning activities for students in the winter holiday and a book fair with over 20,000 imported books and other publications, school supplies, cultural products and CDs.

Consumers can enjoy discounts offered by businesses, and also subsidies from local authorities. B&Q Home, Sam’s Club and 22 other companies are offering a discount of up to 20% for the buyers of 44 kinds of home appliances such as air conditioners and refrigerators.

The Suzhou Bureau of Commerce offers individual consumers a subsidy of RMB3,000 for buying a new energy passenger car worth RMB200,000 or more, and the SIP Bureau of Commerce is distributing digital RMB subsidies totaling RMB10 million for buying vehicles from the car shops of over 100 companies.

January 21, 2025